.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to snagging billions in financial backing each year, have reared nearly $360 million thus far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag results from market concentration, improved regulative stress, as well as economic uncertainties.ADWEEK talked with five VCs that remain to invest in adtech companies, in spite of these challenges, concerning what they are seeking and what they stay clear of. Maybe unsurprisingly, these capitalists are actually targeting chances in privacy-focused innovations and also industry-specific locations such as hooked up television.